How to Format An Investor Pitch Presentation Deck
Your investor pitch presentation deck is meant to be quick and to the point, while also incorporating sufficient information to encourage investors to provide you with the money you need.
If you are struggling to decide what to include in your pitch deck, the fantastic news is that you're not alone! When you are considering your pitch, try planning it as if your sharing your awesome story.
First, draw the reader into the narrative. Then, gradually develop the facts up until you arrive at the climax and eventually leave everyone with a summation.
So, what exactly does the framework of a Investor Pitch Presentation Deck look like?
Section 1: The Intro - Get you investors sit up and pay attention
Title Page
A precis your enterprise in around 10 words or so and incorporate your company name and brand logo. This is called your positioning statement or sometimes your elevator pitch. It grabs your potential investors' attention and gets them thinking from the very first slide.
Challenge
Precisely what is the problem you are intending to resolve? How large is the challenge and what are the reasons why potential investors should care?
Section 2: Building The Story
Demonstrate to them what you've got
How's your product/service likely to address the problem? Ensure that you clearly set out the advantages of your solution. If you're able to, provide three advantages that will communicate your message in a concise and easy to understand way.
Prove to them people will want it
Explain the target market and even the size of the market. The more insights and statistics you can present, the more effective your investor pitch presentation deck will be.
If you've got any fans enthusing about your business on social media, now is a great time shout about it. Include these ‘testimonials’ in the pitch too.
The purpose of this slide is to indicate to investors that there's a significant, unexploited market for your product or service and 1000’s of individuals are enthusiastic about the offering. The fact they are posting about it on social media is reliable proof that your product or service has a market.
Business Model
This is an completely crucial part of your investor pitch presentation deck . How are you intending to generate income?
Investors have to be reassured that they will earn their investment back and that means they will need to know precisely how you're planning to sell and make the profits that in turn provide the return.
Explore the competition
Who will you end up being in competition with in the market?
Even though many people think that referring to the competition can appear negative, this could hardly be further from the truth. To begin with, competition can show that a marketplace exists for your services. Secondly, making reference to the competition demonstrates to investors that you are giving serious consideration to the condition of the sector and just how your business plans to win.
Establish your competitive advantage
What makes your offering unique? Why is it better than anything else out there? This is the place where you mention your exclusive innovation, or maybe how your solution fills a gap the market.
Market Planning
Your investor pitch presentation deck needs to show how you're going to win customers and the manner in which you are going to generate revenue and make your investors delighted with their return. Tell some stories about what goes on in the market and how you anticipate interrupting the day to day with your brilliant new product or service.
Mention your brilliant team
Who's in your team? What are their strengths and experience levels? How are they going to help you drive your company to extraordinary results?
To develop a prosperous company, you'll need a great idea and a very competent team. Investors realize this far more than most. The ‘our team’ slide is the second most viewed slide in an investor pitch presentation deck.
Impress them with remarkable numbers
So, they know the why, the how, the who and they know how you're going to be better than the rest. The next step is to "clean up" with some [spectacular statistics] that are going to put the deal to bed.
Section 3: Full Circle
Come back around, end your investor pitch presentation deck with your business name, logo and the phrase that pays, your positioning statement.
TAKE THE CHALLENGE
Choose the challenge that is your top focus
Begin by brainstorming 3 opportunities, challenges or decisions that weigh on you, slow you down or keep you awake at night